Google Ads Management
Drive new leads to your website with an optimized, budget-friendly Google ads campaign today.
Looking for cost-effective lead generation?
Google Ads is a great place to get started. Unlike social media ads, which are confined to their own platforms, Google has the ability to connect with audiences all over the internet. In addition to its market-leading search engine, Google can place ads on mobile apps, websites, and online videos. The only problem with Google is the amount of competition you’re up against – your competition enjoys the same unrivaled reach and scope that you do.
There’s a smarter way to separate from the pack.
At Student Business Enterprises, we leverage Google’s powerful analytical tools to create and manage laser-focused PPC ad campaigns that drive high-quality leads to your websites and landing pages. Think outsourced Google ads solutions have to be expensive? Think again. As a 501(c)(3) non-profit, we’re able to deliver outstanding results within a tight budget.
Cost-effective Campaign Management
Power your Google Ads with comprehensive, end-to-end expert support
PPC Ad Campaigns
With pay-per-click ads, you only pay when a lead clicks on your advertisement. For small businesses and non-profits working with limited budgets, this can be a great way to maximize the value of your ad spend.
Rather than focusing only on clicks, Student Business Enterprises aims to put your ads in front of the people most likely to follow through with the rest of your advertising funnel.
Analytics & Research
The Google Ads platform is backed by some of the most powerful advertising analytics available. In just a few clicks, you can quickly and efficiently track your ads, research SEO keywords, run A/B testing, and do so much more.
Student Business Enterprises knows how to interpret this data and then use it to create optimized, high-ROI ad campaigns that lead to purchases and other positive actions.
501(c)(3) Ad Grants
Much like our marketing services, Google Ads offer affordable, cost-effective value…but they aren’t free. This can pose problems for 501(c)(3) non profits with limited budgets. Luckily, there are paid grants that can help with this.
As your marketing managers, we can help you get approved for a FREE $10,000 per month paid ads grant, then use that to launch an effective ad campaign on Google.
Each customized ad campaign we create is supported by a time-tested, data-backed 5-step formula for success:
1. Discuss Your Campaign Goals
To get started, we’ll meet with your team for a discovery call to ensure that our work remains 100% aligned with your goals.
2. Identify Your Target Audience
Following the discovery phase, we will identify your ideal target audience and support this with data-backed research.
3. Research Keywords
We identify and research the keywords that are most likely to reach your target audience at the lowest possible bid.
4. Launch and Manage Your Campaign
Using the information gained in steps 1-3 we’ll create engaging, optimized PPC ad funnels designed to resonate with new leads
5. A/B Test to Optimize Our Approach
Leveraging A/B testing and Google’s advanced analytics, we’ll double down on the most profitable, high-ROI aspects of your campaign.